Mike is a Broadway producer, a social media manager, and the founder and CEO of Marathon Live Entertainment. Mike’s team works with Broadway shows to give the millions of followers on social media a taste of the excitement of the magic that happens in the theatre every night.
Transcript
>> My name is Mike Carnes and I'm a Broadway producer and a social media manager. Yeah, so, I consider what I do digital story telling. I like to take the story that's happening on the stage and the story happening around the show itself and find ways to tell that story online. So, we create content, we come up with campaign ideas, we shoot video, edit video, we do cast activations, we oversee all of the content that rolls out on all of the social media channels associated with a Broadway show. The first and most important thing is to analyze and decide what the tools are that we're working with. So, for example, we look at see, okay, who are the people involved with the show that might have large social followings that we can rely on who are big supporters and champions of the show. What are brands that might be affiliated with different aspects of the show? Things that we can tie back to and work with in order to amplify the message and the story that we're trying to tell. So, we do everything from Facebook lives and different new technologies that are rolling out to we go and we shoot video of press things that are happening or interviews that are taking place. I have a fulltime graphic designer that's just building content and editing video and putting things out that are aesthetically consistent with the overall aesthetic of the brand. It's something that's important to us in the social strategy. Hamilton is without question the best comparison to make of the use of social media as far as the amplification of a brand. We have found that only 1300 people a night when the show is on Broadway were going to be able to actually sit in that theater and see that show, whereas we have 1.5 million fans on the social media fans that we have. So, we recognized that social media was going to be the way that we were going to be able to connect with those fans and to give them an experience that would be invaluable whether or not they were able to see the show. So we are always looking for these initiatives and trying to find ways that make people feel as though they are in the action, that they're in, to use a line from the show, the room where it happens, with us, whether or not they're able to buy a ticket.
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