Jim Kerr, Vice President of Global Public Relations, Unisys

Jim, the VP of Global Public Relations and Communications for Unisys Corp., sits down and shares his career story with us. He uncovers the challenges of working PR in a world of digital media.

Transcript

>> My name is Jim Kerr or James Kerr. And I work at Unisys Corporation where I head up the public relations, the global public relations and communications function for the company. Basically I represent the company to the media, as well as promote the company and our products and services, our people, get-- really my job is to get the company-- make sure the company is visible and recognized by the public, by our customers, promote who we are, what we do, put out press releases about the company, interact with the media, doing setup interviews, very involved in the social networks. But I get in really early and I-- first thing I kind of do is I survey the outlets, you know, what are the major publications saying about us. And then there's new publications and there's bloggers and there's Twitter, so I have this filter set up. And typically in the morning, I'll go through the filters and see where we've been talked about, in what channels, what are the conversations, what's the buzz about our company on Twitter, Facebook, as well as the traditional LS, and of course what's happening in the news that could relate to us. And so, that's typically the first thing I'll do, is get a lay of the land. And then, as I go through the day, it's often driven by what announcements are happening, reviewing press releases, editing, writing. It depends on, of course, what time in the quarter. If it's around our earnings time then I'm very tied up in that whole process. It somewhat depends on the day what things are happening, but there are some things that are consistent from day to day.

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