Public Relations Director

>> My name is Russell Dyer, and I'm the Director at Weber-Chandler, in the Consumer Practice. >> On a daily basis, it's a little cliché to say every day is different, but it really is. A bit part of what I do is account management with our clients, public relations means one thing to one client, and something else to another client, but on a day-to-day basis, we look for ways to get our clients and their brands in the news. >> The typical day is probably an hour or two of internal meetings, to check in with your teammates on how things are going with different pitches, different planning for events. Probably an hour or two of calls with other agencies, and we all work together as an IMC team, of Integrated Marketing Communications team, to present holistic plans to our clients. >> It's great. We're, by some measures, the largest PR agency in the world. And it gives you a tremendous amount of support across, you know, different practice areas, different offices. >> It's definitely not the 40-hour work week. I think it varies. It's definitely seasonal. The Superbowl's very busy for me because a lot of my clients have NFL relationships, and it's a busy time for media. It depends, you know, there's a week where you'll work with some of your travel, there's a lot of weekday work. I was in New York for meetings, and sometimes working on a plane is the only time you can get anything done, but if I had to ballpark it, I'd probably say it's more like a 50- or 60-hour work week. >> Leading into the Superbowl is my busiest time of the year. I'd say that, you know, we bill hours sort of like attorneys, that's how we track what we do for our clients, and I'd say billing a 55 to 60 hour week, or weeks leading into it, is pretty normal. Some work on Sundays. Sometimes it's nice to, you know, get out of the office at 6:30 or 7:00, go home and forget about it, then log on and do some more work. But then, you know, the office is great about trying to give you your time back, closing early before long weekends. They really have a lot of perks and things to try and get you not to focus on how much you're working. >> Traveled quite a bit. A lot of the other IMC agencies for all my clients were in New York, so a lot of the planning meetings will be in New York, but there's a lot of travel. It's, you know, going to San Diego for the Rock and Roll Marathon for one client, and then there's going to Des Moines, Iowa, for some other local media event for another client. So it really kind of runs the spectrum.